ugcflowsCPM bonus
Also called performance bonus, views bonus
A CPM bonus pays a creator a set amount per thousand views a video earns, on top of the flat fee, so a video that performs keeps paying after delivery.
CPM stands for cost per mille, which is cost per thousand. A $2 CPM on a video that does 400,000 views is $800, paid on top of whatever the flat fee was.
The three numbers that decide whether it is worth anything are the rate, the window and the cap. A $5 CPM sounds excellent until you read that it only counts views in the first seven days and stops at $250.
The window is the part creators most often misread. "First 30 days of the video's life" and "during the campaign, which ends on the 30th" produce completely different money for a video posted on the 28th. Getting this right across four brands at once is exactly what [UGC Flows](/) was built to track.
Related terms
- Flat fee
The flat fee is the fixed amount a brand pays for producing and delivering the videos, before any performance bonus and before any usage rights are priced in.
- Usage rights
Usage rights are what a brand is allowed to do with a video after you deliver it: which channels it can appear on, whether they can put ad spend behind it, and for how long.
- Net terms
Net terms are how many days after invoicing a brand has agreed to pay, so net 30 means payment is due thirty days from the invoice date.
Put a number on it
The free rate calculator prices a deal from the deliverable, the batch size and the licence, and hands you a sentence to send back. No account, nothing to sign up for.
Last reviewed September 12, 2026. Nothing here is legal advice.