ugcflowsFlat fee
Also called base rate, per video rate
The flat fee is the fixed amount a brand pays for producing and delivering the videos, before any performance bonus and before any usage rights are priced in.
It can be structured three ways: once for the whole job, per video, or as a monthly retainer. Per video is the commonest and the easiest to compare across brands.
The flat fee is the number that gets negotiated, which is why it should not be carrying the licence. Quote the fee for the work and the licence as its own line, and a brand pushing back on price has something to trade with other than your day rate.
Watch for a minimum views condition attached to it. Some deals say a video under a threshold earns no base fee at all, which turns a fixed payment into a second bonus.
Related terms
- CPM bonus
A CPM bonus pays a creator a set amount per thousand views a video earns, on top of the flat fee, so a video that performs keeps paying after delivery.
- Usage rights
Usage rights are what a brand is allowed to do with a video after you deliver it: which channels it can appear on, whether they can put ad spend behind it, and for how long.
- Rate card
A rate card is a published list of what a creator charges, and it is worth less than it looks because it fixes a price before the usage rights are known.
Put a number on it
The free rate calculator prices a deal from the deliverable, the batch size and the licence, and hands you a sentence to send back. No account, nothing to sign up for.
Last reviewed September 12, 2026. Nothing here is legal advice.