Blog
The UGC business, written down.
Rates, deals, invoices, portfolios and tracking, from the rate sheets and the payouts on UGC Flows. Every number says where it came from.

Rates and money5 min read
How much to charge for UGC: the flat fee, the bonus and the usage rights
Price a UGC deal as three numbers: a flat fee per finished video, a performance bonus with a written window, and a separate line for usage rights. Most creators quote the first and give the other two away.
Sep 6, 2026

Getting deals5 min read
How to get UGC brand deals with no following
Brands that buy UGC are buying the video, not your audience. You need three to five finished vertical cuts on one link, a rate you can say out loud, and a way to reach the person who books creators. Followers are not on the list.
Sep 6, 2026

Rates and money4 min read
How to invoice a brand for UGC, and what to do about the taxes
A UGC invoice is one line for the flat fee, one line per bonus rule carrying the view count and the date it was read, the usage rights, the total and the due date. Freeze the numbers on it; correct them on the next invoice, never by reissuing this one.
Sep 6, 2026

Portfolio5 min read
How to make a UGC portfolio that converts
A UGC portfolio that converts is three to five finished vertical videos, each in a format brands actually buy, on one link that plays on a phone without a login. Follower counts, a long bio and a rate card do not belong on it.
Sep 6, 2026

Operations4 min read
How to track UGC brand deals when every brand pays differently
Track each deal as five things: the brand, the flat fee and its terms, every bonus rule with its window, one account per platform, and one view reading per video per day. A spreadsheet holds the first three and breaks on the last two.
Sep 6, 2026
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