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Net terms

Also called net 30, payment terms

Net terms are how many days after invoicing a brand has agreed to pay, so net 30 means payment is due thirty days from the invoice date.

Net 30 is standard, net 15 is achievable with smaller brands, and net 60 or net 90 turns up with large ones and with agencies who are themselves waiting to be paid.

The date the clock starts matters as much as the number. Net 30 from the invoice date and net 30 from approval are weeks apart if approval drags, and approval is the part you do not control.

Put the terms on the invoice itself and put a late fee clause in the agreement even if you never enforce it. It changes the conversation on day 45 from a favour to a contract.

How to invoice a brand for UGC walks the whole document.

Related terms

  • Flat fee

    The flat fee is the fixed amount a brand pays for producing and delivering the videos, before any performance bonus and before any usage rights are priced in.

  • CPM bonus

    A CPM bonus pays a creator a set amount per thousand views a video earns, on top of the flat fee, so a video that performs keeps paying after delivery.

  • Deliverable

    A deliverable is one finished thing you owe the brand, counted precisely, so three videos and their vertical cutdowns is six deliverables rather than three.

Put a number on it

The free rate calculator prices a deal from the deliverable, the batch size and the licence, and hands you a sentence to send back. No account, nothing to sign up for.

Last reviewed September 12, 2026. Nothing here is legal advice.