ugcflowsPerpetuity
Also called in perpetuity, unlimited usage, buyout
Perpetuity means the brand's licence to use your video has no end date, so they can keep running it, including as a paid ad, forever and without paying again.
It is the most expensive clause in a UGC contract and the cheapest one to slip into a paragraph, because it is one word. A video licensed in perpetuity is an asset the brand owns outright; a video licensed for 30 days is a post.
Brands ask for it honestly most of the time. Their media team does not want to track expiry dates across two hundred creator assets, and a licence that lapses mid-campaign is a real operational problem for them. That is a reason to charge for it, not a reason to give it away.
The number to hold in your head is roughly 3.5 times the organic-only rate for the same video. If the brand will not pay that, the counter is a long fixed term with a renewal price already written down, which solves their tracking problem and keeps the video worth something later.
Related terms
- Usage rights
Usage rights are what a brand is allowed to do with a video after you deliver it: which channels it can appear on, whether they can put ad spend behind it, and for how long.
- Exclusivity
Exclusivity is a clause stopping you from working with competing brands in the same category for an agreed period, so it is paid time you cannot sell to anyone else.
- Buyout
A buyout is a single payment that transfers broad or unlimited rights in the content to the brand, usually covering every channel with no end date.
Put a number on it
The free rate calculator prices a deal from the deliverable, the batch size and the licence, and hands you a sentence to send back. No account, nothing to sign up for.
Last reviewed September 12, 2026. Nothing here is legal advice.