ugcflowsBuyout
Also called full buyout, content buyout
A buyout is a single payment that transfers broad or unlimited rights in the content to the brand, usually covering every channel with no end date.
The word is used loosely. Sometimes it means a full transfer of copyright, sometimes it just means a perpetual licence, and the two are different: after a copyright transfer the video is not yours to post at all, not even in a portfolio.
Always ask which one is meant and get it in writing. A licence, however broad, leaves you the owner. An assignment does not.
If it is a real buyout, the price should reflect that this is the last money the video ever earns you. Treat it as the perpetual rate plus whatever the exclusivity and portfolio restrictions are worth on top.
Related terms
- Perpetuity
Perpetuity means the brand's licence to use your video has no end date, so they can keep running it, including as a paid ad, forever and without paying again.
- Usage rights
Usage rights are what a brand is allowed to do with a video after you deliver it: which channels it can appear on, whether they can put ad spend behind it, and for how long.
- UGC portfolio
A UGC portfolio is one link holding three to five finished vertical videos that plays on a phone with no login, and it is the only evidence a brand gets before deciding to reply.
Put a number on it
The free rate calculator prices a deal from the deliverable, the batch size and the licence, and hands you a sentence to send back. No account, nothing to sign up for.
Last reviewed September 12, 2026. Nothing here is legal advice.