UGC portfolio
Also called creator portfolio, media kit
A UGC portfolio is one link holding three to five finished vertical videos that plays on a phone with no login, and it is the only evidence a brand gets before deciding to reply.
It exists to answer one question: can this person make the video in our brief. Follower counts, a life story and a list of software all sit in the way of that answer.
The formats that get booked are a hook plus demo, a talking head, a how to or unboxing, an ad style cut with a call to action, and one in the lane you want to work in. Five in the shapes brands buy beats fifteen mixed ones, because a weak cut costs more than an empty slot.
A drive folder that prompts for access is the most common way a pitch quietly ends. UGC portfolio examples covers the four layouts and what to leave off, and every UGC Flows account comes with a free page at ugcflows.com followed by your handle.
Related terms
- UGC creator
A UGC creator makes advertising videos that look like a real person's own post, for brands to run on their own channels or as paid ads, and is paid for the content rather than for an audience.
- Rate card
A rate card is a published list of what a creator charges, and it is worth less than it looks because it fixes a price before the usage rights are known.
- Brief
A brief is the document a brand sends describing what they want made: the concept, the talking points, the format, the deliverables and the deadline.
Put a number on it
The free rate calculator prices a deal from the deliverable, the batch size and the licence, and hands you a sentence to send back. No account, nothing to sign up for.
Last reviewed September 12, 2026. Nothing here is legal advice.
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