ugcflowsUGC creator
Also called user generated content creator, content creator for brands
A UGC creator makes advertising videos that look like a real person's own post, for brands to run on their own channels or as paid ads, and is paid for the content rather than for an audience.
The difference from influencer marketing is who the video is posted by and what is being bought. An influencer is paid for reach: the brand wants the post to go out to that person's followers. A UGC creator is paid for the asset: the brand posts it themselves, or runs it as an ad, and the creator's follower count is close to irrelevant.
That is why this is a job somebody can start with two hundred followers, and why a portfolio matters more than a profile. What a brand is buying is evidence that you can make the video in their brief.
The work in practice is a brief, a shoot on a phone, an edit under a minute, captions, and one or two rounds of changes. How to get UGC brand deals with no following is the pitch that gets you the first one.
Related terms
- Usage rights
Usage rights are what a brand is allowed to do with a video after you deliver it: which channels it can appear on, whether they can put ad spend behind it, and for how long.
- UGC portfolio
A UGC portfolio is one link holding three to five finished vertical videos that plays on a phone with no login, and it is the only evidence a brand gets before deciding to reply.
- Brief
A brief is the document a brand sends describing what they want made: the concept, the talking points, the format, the deliverables and the deadline.
Put a number on it
The free rate calculator prices a deal from the deliverable, the batch size and the licence, and hands you a sentence to send back. No account, nothing to sign up for.
Last reviewed September 12, 2026. Nothing here is legal advice.