ugcflowsSpark Ads
Also called TikTok Spark Ads, spark code
Spark Ads are TikTok's format for putting paid spend behind an existing organic post, either the brand's own or a creator's, using an authorisation code the account holder generates.
A Spark Ad keeps the original post's likes, comments and view count and keeps the creator's handle on it, which is why brands want them: the social proof already on the video carries into the ad, and the ad does not read as an ad.
The code is generated in TikTok's own settings and has a duration set at the moment it is created, from seven days up to a year. That duration is the negotiation, and it is a separate one from the video's usage rights.
For the creator this is whitelisting under TikTok's name for it. Meta's equivalent is partnership ads. The pricing logic is identical on both.
Related terms
- Whitelisting
Whitelisting is when a brand runs paid ad spend through your social handle rather than their own, so the ad appears in feeds as a post from you.
- Usage rights
Usage rights are what a brand is allowed to do with a video after you deliver it: which channels it can appear on, whether they can put ad spend behind it, and for how long.
- Organic post
An organic post is one published without ad spend behind it, so it reaches only the accounts a platform shows it to for free.
Put a number on it
The free rate calculator prices a deal from the deliverable, the batch size and the licence, and hands you a sentence to send back. No account, nothing to sign up for.
Last reviewed September 12, 2026. Nothing here is legal advice.