ugcflowsWhitelisting
Also called allowlisting, creator licensing, partnership ads
Whitelisting is when a brand runs paid ad spend through your social handle rather than their own, so the ad appears in feeds as a post from you.
The brand gets an ad that looks like a person rather than a company, which is the whole reason it performs. You get somebody else's marketing budget pushing traffic to a profile with your name on it, and anybody who taps the handle lands on you.
Mechanically it is a permission you grant in the platform's own tools: a Spark Ad code on TikTok, partnership ad permissions on Instagram and Facebook. It is separate from handing over the video file, and it can be revoked, which is why it should always carry its own end date.
Price it as its own line at around 40% on top of the video rate rather than folding it into the base. It is a different thing being bought: they are renting your account's identity and its history, not a piece of footage.
Related terms
- Spark Ads
Spark Ads are TikTok's format for putting paid spend behind an existing organic post, either the brand's own or a creator's, using an authorisation code the account holder generates.
- Usage rights
Usage rights are what a brand is allowed to do with a video after you deliver it: which channels it can appear on, whether they can put ad spend behind it, and for how long.
- Exclusivity
Exclusivity is a clause stopping you from working with competing brands in the same category for an agreed period, so it is paid time you cannot sell to anyone else.
Put a number on it
The free rate calculator prices a deal from the deliverable, the batch size and the licence, and hands you a sentence to send back. No account, nothing to sign up for.
Last reviewed September 12, 2026. Nothing here is legal advice.